外研社 新职业英语 IT英语 unit4教案

外研社 新职业英语 IT英语Unit4教 案

授课时间 课 次 授课形式 （请打√） 班 班 班 周星期 第 节 周星期 第 节 周星期 第 节 11 学时数 2 纯理论□ 纯实践□ 理实一体化□ 习题课□ 其他□ Unit 4 Sales of IT Products (I) Reading A: Business Marketing: Developing a Strategy 授课题目 1. Ss develop a vocabulary list suited to the theme “Sales of IT 教学目的 Products”. 2. Ss have a general understanding of Reading A. 1. The main idea and the structure of the reading A. 2. Master the key words and language points. 1. How to use the key words and expressions in reading A. 2. Analysis on the text structure. 教学重点 教学难点 使用的教具/多媒体Textbook; PPT; CD /仪器/仪表/设备等 教学方法 Pair-work; Discussing, lecturing 参考资料 English for Careers (IT English)

教 学 基 本 内 容 及 设 计 Part I Warming-up 15 minutes Task 1 5 minutes Objective: Ss learn to know some logos of famous IT companies. Task 2 10 minutes Objective: Ss discuss important elements for a successful salesperson. Part II New words in Reading A 15 minutes Objective: Ss can get familiar with the new words and expressions, etc.. Steps: • Ss listen to the new words and expressions, etc. • Ss read the new words and expressions, etc. Part III Discussions before Reading A 10 minutes Objective: Ss can get familiar with the new words and expressions, etc.. Steps: • Ss know something about Reading A. • Ss discuss the following two questions: What do you think lead(s) to business success, the CEO, the products, or the marketing? What suggestions can you give to make a business well-known? Part IV Reading A Language points 40 minutes Paragraph 1 competitor: n. a person, team, company etc. that is competing with another e.g. By lowering the price and increasing the quality, the company has beaten all its main competitors in this area. Paragraph 2 assessment n. a process in which you make a judgment about a person or situation e.g. The government recently made an assessment of the local economic situation. Paragraph 3 figure out: to come to understand e.g. I still can’t figure out why she left me. Paragraph 4 start out: get down to e.g. Katharine started out to write her first novel in the summer of 2000. Paragraph 5 emphasize: v. to give particular importance or attention to something e.g. The school particularly emphasizes good manners. Paragraph 8 respond: v. to reply, especially in writing e.g. I emailed her last week, but so far she hasn’t responded yet. Paragraph 9 take off: v. to achieve sudden growth or success e.g. Shia LaBeouf’s career took off with the huge success of Transformers series. Part V. After-reading exercises 10 minutes Objective: Ss can skim a passage to get the main idea of each paragraph. 课后作业/ 思考题Prepare listening and speaking of Unit 1 教学后记 说明：1.课程教案应按授课次数编写；重复班授课不再另行编写教案。 2.合班课的“授课时间”可以集中填写。

外研社 新职业英语 IT英语Unit4 教 案

授课时间 课 次 授课形式 （请打√） 班 班 班 周星期 第 节 周星期 第 节 周星期 第 节 12 学时数 2 纯理论□ 纯实践□ 理实一体化□ 习题课□ 其他□ Unit 2 Design Proposal Detailed Reading A; Listening and Speaking; 授课题目 1. Enhance listening and speaking skills related to the theme of this 教学目的 unit. 2. Ss handle a conversation on telephone. 1. Detailed Reading A 2. Useful expressions handling a conversation on how to sell a 教学重点 product. 3. Cultivation of team work; listening skills 教学难点 使用的教具/多媒体1. How to handle a conversation on telephone. 2. Listening skills. Textbook; PPT; CD /仪器/仪表/设备等 教学方法 Explanation and demonstration 参考资料 English for Careers (IT English)

教 学 基 本 内 容 及 设 计 Part I Review and after reading exercises 25 minutes Task1 5 minutes A brief revision of what has learned in Reading A Teacher remind Ss of some key expressions Task 2 10 minutes Objective: Ss can find specific information to answer the given questions. 1. What is important to a strong customer base? 2. What is quick and easy way to research the market? 3. What is the aim of market research? 4. What are the basic elements of a business handout? 5. How can an advertisement interest people? 6. What can be done to inspire customers to come again? Task 3 10 minutes Objective: Ss know some useful terms needed to understand the passage. Steps:  Ss read Reading A Task 4.  Ss do this exercise alone and then compare the answers with a partner.  Check the answers with the whole class. Part II Listening 45minutes Task 1 5 minutes Objective: Ss can find specific information to fill in the blanks. Steps: Listen and finish the exercise. Task 2 10 minutes Objective: Ss can record information about requirement. Steps: Listen and finish the exercise. Task 3 10 minutes Objective: Ss can accurately write down the missing words in the conversation. Steps: Listen and finish the exercise. Task 4 10 minutes Objective: Ss can choose the items mentioned in the listening exercise. Steps: Listen and finish the exercise. Task 5 10 minutes Objective: Ss can listen for specific information about smiles. Steps: Listen and finish the exercise. Part III Speaking 25 minutes Task 1 Objective: Ss know how to make talk about laptops. Steps:  Ss read the example in this task.  Ss choose the roles.  Ss make the conversation.  Ss role-play the conversation in class. Task 2 Objective: Ss know how to sell a product. Steps:  Ss read the direction and the given useful expressions.  Ss discuss and fill in the blanks with appropriate expressions.  Ss role-play the conversation in class. Task 3 Objective: Ss make conversations according to the situation. Steps:  Ss read the direction and the situation.  Ss read the expressions in the Language Focus Box.  Ss make the conversation.  Ss role-play the conversation in class. Task 4 Objective: Ss know how to promote a product. Steps:  Ss work in small groups to discuss according to the direction.  Circulate in the classroom while Ss are discussing and offer help if necessary.  Get each group to make oral presentation on what they have got. 课后作业/Review what we have learned this period . 思考题 教学后记 说明：1.课程教案应按授课次数编写；重复班授课不再另行编写教案。 2.合班课的“授课时间”可以集中填写。

外研社 新职业英语 IT英语Unit4教 案

授课时间 课 次 授课形式 （请打√） 班 班 班 周星期 第 节 周星期 第 节 周星期 第 节 14 学时数 2 纯理论□ 纯实践□ 理实一体化□ 习题课□ 其他□ Unit 4 Sales of IT Products (I) Reading B and Writing: email 授课题目 教学目的 Ss understand Reading B and how to write a job advertisement. 1. The main idea and the structure of reading B. 教学重点 2. The format of an email. 1. How to use the key words and expressions in reading B. 教学难点 2. Understand and write an email 使用的教具/多媒体Textbook; PPT; CD /仪器/仪表/设备等 教学方法 Explanation and demonstration 参考资料 English for Careers (IT English)

Part I Reading B 55 minutes Task1 New words 10 minutes Objective: Ss can get familiar with the new words and expressions, etc. Steps: • Ss listen to the new words and expressions, etc. • Ss read the new words and expressions, etc. Task 2 Fast reading 15 minutes Objective: Ss can comprehend Reading B. Steps: • Ss read the passage. 教 学 基 本 内 容 及 设 计 • Provide help if needed. Task 3 Detailed Reading 15 minutes Objective: Ss can read a passage to find supporting details for a point of information. Steps: • Pre-teach competitor, productivity. • Ss do this exercise alone and then compare the answers with a partner. • Check the answers with the whole class. Task 4 After Reading 15 minutes Objective: Ss can read a passage to find supporting details for a point of information. Steps: • Ss read Reading B Task 2. • Ss read the passage. • Allow enough time for Ss to compare the table. • Ss compare their work with others. Comment briefly. Provide the points Ss have missed. Part II Writing Objective: Ss can correctly write an email. Steps: • Ss read writing Task. • Ss discuss in small groups. • Ss work on the task individually. • Give help if needed. • Comment briefly. 35 minutes 课后作业/ 思考题Finish Reading B Task 3. Finish exercises in textbook and prepare project in unit 4. 教学后记 说明：1.课程教案应按授课次数编写；重复班授课不再另行编写教案。 2.合班课的“授课时间”可以集中填写。

外研社 新职业英语 IT英语Unit4 教 案

授课时间 课 次 授课形式 （请打√） 班 班 班 周星期 第 节 周星期 第 节 周星期 第 节 15 学时数 2 纯理论□ 纯实践□ 理实一体化□ 习题课□ 其他□ Unit 4 Sales of IT Products (I) Project; Vocabulary and structure 授课题目 教学目的 Ss practice language skills through exercises 1. Presentation and discussion. 教学重点 2. Translation exercises. Help Ss learn about the process of making a market research. 1. How to make a presentation and raise questions to the presenters. 教学难点 2. Exercises for words and structures. 使用的教具/多媒体Textbook; PPT; CD /仪器/仪表/设备等 教学方法 After-class research and practice 参考资料 English for Careers (IT English)

教 学 基 本 内 容 及 设 计 Part I Project 40 minutes Objective: Ss know about the process of making a market research including designing a questionnaire and how to make a research analysis. Steps: • Grouping. Organize a small group with 4-6 Ss. Group fast learners with slow learners. • Defining the project. Go through the project with the class and clarify requirements. • Timing & cooperation. Give Ss the deadline for completion and guidelines on working together. • Presentation. • Ask two to three groups to present their way of making a questionnaire and a research analysis. • The teacher and all classmates evaluate the effect of the group’s process. • Ask the whole members of the group to reflect on the evaluation of the group’s performance and improve their ways of making a market research. Part II Language lab 50 minutes Task 1 10 minutes Steps: • Ss read Task 1. Choose the correct Chinese meaning for each word. • Allow Ss 5 minutes to do the task. • Check the answers. Task 2 15 minutes Steps: • Ss do Task 2. Choose the best answer to complete each sentence. • Ask Ss to work individually. • Check the answers. Task 3 15 minutes Steps: • Ss do Task 3. Fill in each blank with the appropriate form of the word given in the brackets. • Ask Ss to work individually. • Check the answers Task 4 10 minutes Steps: • Ss do Task 4. Read the following passage. Choose the correct answer for each blank. • Ask Ss to work individually. • Check the answers. 课后作业/ 思考题Prepare unit 5. 教学后记 说明：1.课程教案应按授课次数编写；重复班授课不再另行编写教案。 2.合班课的“授课时间”可以集中填写。